MoEngage helps businesses grow their customer lifetime value (LTV) by engaging them in a timely, relevant, and personalized way. It caters to various industries, including e-commerce and retail, telco, banking and finance, travel and hospitality, and OTT.
Marketers and product owners can use MoEngage to provide a personalized experience throughout the customer lifecycle: Onboarding, Engagement, Retention, and Reactivation (of abandoned users).
In a typical marketing organization, the martech stack consists of different tools for analytics, email marketing automation, mobile marketing automation, and website personalization. MoEngage brings all of these to one platform to make data-driven customer engagement easier than ever. It also ensures that your customers have a consistent experience across channels.
The analytics module gives you insights into Behavioral Trends, Conversion Funnels, and Retention Cohorts.
The engagement module provides capabilities such as a Unified Customer Profile, Segmentation, Multichannel Campaigns, User Journey Mapping, Personalized Product and Content Recommendations, and User Management.
MoEngage offers a seamless integration between analytics and marketing automation. The analytics reports are “actionable”, which means that you can, for instance, look at a conversion funnel and run a campaign targeting users who dropped of at a specific step right from that screen.
Amey S. Especialidad: Entretenimiento Número de empleados: 501-1000 empleados
I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities.
The ready to use reporting structure is even amazing. Makes things easier for MIS Team.
1. Very user-friendly interface
2. Much convenient (Basis my experience with previous engagement tool)
3. Can send engagement campaigns to multiple platforms all in one go.
4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports.
5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.
1. Not at all mobile friendly.
2. Frequently takes time to load. (Homepage & even campaigns)
Prashant S. Especialidad: Internet Número de empleados: 501-1000 empleados
One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign.
A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.
Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation.
One click non-personalized fallback template creation reduces the time to create the campaign.
Segmented targeting basis affinity/engagement and various attributes.
API integration is effective and seamless.
Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process.
In a nutshell this tool handles every aspect of CRM and is a must have tool.
Limited Templates. Static Content Elements (can't customize).
Akash D. Especialidad: Internet Número de empleados: 501-1000 empleados
The customizations available in all channels.
1. High campaign setup time
2. Testing does not work as intended
3. Flows setup
Ahsan A. Especialidad: Medios online Número de empleados: 501-1000 empleados
Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.
The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.
There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.
Aakash G. Especialidad: Automoción Número de empleados: 501-1000 empleados
Product has evolved with respect to what it was few months ago, Now definitely it's value for money.
I liked the feature of actionable funnels.
Pricing is somewhat expensive than clevertap