Reply is a cloud-based lead generation, contact management and email automation tool suitable for businesses of any size. The solution can be used for outbound and inbound sales, human resources and recruiting, business development, fundraising and more.
With Reply's finder tool, users can find company and prospect profiles and add them to their prospective list of customers. It allows users to search contacts by various parameters including role, experience, name or company. Users can also add contacts by uploading CSV files or by manual entry and then segment them or blacklist contacts as needed.
Reply’s campaign wizard allows users to define email workflows and send personalized and tailored messages. Users can check the performance of campaigns with metrics like open rate, delivery rate, reply rate, interested and not reachable.
Reply offers integration with popular customer relationship management (CRM) solutions including Salesforce, Close.io, Pipedrive and Base CRM.
Ratko I. Especialidad: Marketing y publicidad Número de empleados: 2-10 empleados
I came in contact with Reply as I was looking for a tool to streamline and optimise my sales outreach. We don't do mass cold mailing, rather research each lead and personalise the emails. And we personalise the follow-ups if they don't respond right away. We personalise them using a template, so we can do mail merge when we send emails (a bit more complex than usual, but it still works). The ideal tool would have the options of a simple CRM, with personalisation lines, a way to send emails and to automate follow-up emails. The reason we chose Reply, and why I'm quite happy with it, because it has all of the features I required + multi-variate testing and most importantly, a great way to do reporting (I love they have a way to qualify the leads as well based on their responses, quite good when you're analysing the results). Customer support is quite responsive and they were quite interested in discussing some probable new features, which I quite like. The pricing is a bit high for a low amount of emails, but as we focus more on qualifying the cold leads, it wasn't an issue on my end. For mass mailers on huge lists, it may be. But again, this isn't a tool for spammers, rather for those that want to do smart outreach. To put some proof in it, we had a 55% average open rate for our cold emails, and a 40% reply rate. Which is quite high for cold campaigns.
It's easy to setup, easy to use, easy to customise each email and you can get a small preview of how it looks. And the automation part is quite powerful with reporting as well as lead qualification. I liked those parts the most + you can test some variations for every email in the journey. I would say they encompassed all the features for a simple and a complicated users (the most essential, valuable ones, at least)
It's hard to organise lists, and list management is a bit strange. Pricing is high per number of contacts, although it didn't bother me as we sent it to smaller lists.
Yes. This tools works perfectly if you're doing cold outreach the right way. If you're spamming lists in hopes of getting sales, this app isn't for you. The value of this app rises as you focus on quality leads and trying to reach to them. I'd definitely recommend it, especially for people who love optimising their campaigns (the data feature really is great!)
Mitchell P. Especialidad: Tecnología y servicios de la información Número de empleados: 13-50 empleados
We started using Reply a few weeks ago and the ROI is obvious. $70 for 1000 contacts and we DOUBLED our monthly sales. The app is fairly intuitive and can be learned quickly. The support team is really responsive for any questions that do arise. It's been an awesome experience so far and we're looking forward to buying more contacts as our sales team scales. However, we haven't had the need to scale yet because Reply allows each member of the team to 10x their efforts!
Increase your productivity: set your campaign and forget it. Add bulk contacts or add contacts as you need. You can send 10 emails with the effort of sending 1. Does away with manual data entry tasks (a godsend for any sales rep using antiquated CRM software!)
Simple to use. Easy to build campaigns and add contacts to them. Very helpful for sending targeted messaging to prospects.
It just works. Emails look slick and they're completely personalized.
Zapier integrations work really well. For example, you can set a Zap to stop sending emails to a prospect when they 'close' in your CRM, ensuring there is no overlap in communication.
Just some design/aesthetic things that could use improvement. For example, the ability to archive campaigns or collapse folders. However, they are working on design improvements. The design improvements have no impact on app functionality, it works incredibly well.
I'd recommend this app to ANYONE. This is a no brainer for any sales rep, especially in the start up environment where you need to maximize your productivity. Set your campaigns and watch the sales roll in :)
Respuesta: Reply 7/7/2016
Usuario verificado Especialidad: Internet
The best thing about Reply is how many features it has. From A/B testing emails to swapping between plain text or linked opt-outs, it has pretty much everything you could ask for. A few of the top features:
-Delivery based on prospect's time zone
-Advanced statistics and reporting
-Email throttling limits (i.e., sending amounts and time between each email being sent)
-Super fast responses from the support team
Reply can be difficult to get started with. Especially when compared with other sending softwares, the number of features can be overwhelming. I would recommend Reply for anyone who really wants to dive into the world of email marketing, but for newcomers, I would suggest other options.
Usuario verificado Especialidad: Política pública
TL,DR = 10/10
Huge time saver
Good safeguards in place - the system does a good job at preventing you from having a contact be in multiple campaigns, excludes invalid emails (see below), etc
Awesome customer success team
Value added integrations - the built-in email validation add-on function has saved us a ton of time (note small extra cost at a competitive rate to other validation solutions). Reply integrates well with our CRM too
Flexible to add/delete different email addresses
Roadmap: Product has improved in year we've been using it (example: Outbox report on schedule/# of emails being sent in future)
Very little dislikes at all.
Maybe some small tweak to the UX or some reports I only look at infrequently....but definitely nothing material.
Zee G. Especialidad: Externalización/deslocalización Número de empleados: 13-50 empleados
We use Reply.io for following up our website leads. We have tried several instruments (SendGrid, MailChimp, HubSpot emails) before switching to Reply.io and so far it was the best instrument. Our response rate has increased by almost 10% due to Reply.io.
- because there is not a lot of HTML involved in the formatting of the email, the letters get directly into the inbox (unlike Promotions or Spam), which is the main benefit of this emailing instrument.
- it's convenient to create email chains and track notifications and responses.
- there are team plans for collaboration and you can see the activity of your colleagues, which helps a lot when you need to create statistics for the marketing department.
- the absence of the HTML formatting is both a blessing and a curse. It is hard to highlight things in the email sometimes, but it pays off well.