Sobre Salesforce Marketing Cloud

Marketing Cloud es la plataforma de marketing #1 del mundo, que ayuda a las empresas a mejorar las relaciones con sus clientes y aumentar sus ingresos. Con Marketing Cloud, los especialistas en marketing pueden conocer a sus clientes a través del análisis de datos, crear campañas de marketing en cualquier canal y personalizar cada momento con IA, todo en una sola plataforma.
Salesforce Marketing Cloud Software - 1
Salesforce Marketing Cloud Software - 2
Salesforce Marketing Cloud Software - 3
Vídeo de Salesforce Marketing Cloud
Salesforce Marketing Cloud Software - 1 - miniatura
Salesforce Marketing Cloud Software - 2 - miniatura
Salesforce Marketing Cloud Software - 3 - miniatura

Precios de Salesforce Marketing Cloud

Salesforce Marketing Cloud no está disponible en versión gratuita y no ofrece prueba gratis. La versión de pago de Salesforce Marketing Cloud está disponible a partir de 4800,00 US$.

Precio inicial:
4800,00 US$
Versión gratuita:
No
Prueba gratuita:
No

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Opiniones de Salesforce Marketing Cloud

Evaluación de función

Relación calidad-precio
3,7
Funcionalidad
4,1
Facilidad de uso
3,6
Asistencia al cliente
3,7
5 opinones sobre 293 Ver todas las opiniones
Danilo
  • Sector: Comercio minorista
  • Tamaño de la empresa: 1.001-5.000 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión
Relación calidad-precio
3
Funciones
5
Facilidad de uso
3
Asistencia al cliente
4

5
Publicado el 13/9/2022

Marketing Cloud el jefe de la automatización

Tras una buena curva de aprendizaje y adaptación, termina siendo una herramienta realmente potente. Desde la gestión de un potencial cliente, el asesoramiento y todo el proceso comercial para terminar la operación; se posee trazabilidad, procesos establecidos y estándares que fácilitan el análisis y la gestión de las tareas diarias operativas.

Puntos a favor

Es realmente extensa la cantidad de features que tienen. Y al ser un ecosistema muy completo, poseen todo tipo de soluciones, para todos los aspectos del negocio.

Desventajas

La mismas features, son las que más dificultan el proceso de implementación, dado que, se tiene que analizar muy detalladamente el negocio, sus procesos y los involucrados.

Robert
  • Sector: Productos químicos
  • Tamaño de la empresa: 51-200 empleados
  • Software usado Semanalmente durante 1-5 meses
  • Fuente de la opinión
Relación calidad-precio
3
Funciones
5
Facilidad de uso
4
Asistencia al cliente
5

5
Publicado el 5/9/2022

Top of class marketing automation and reporting.

It has been very positive. Before this our marketing was very much email informational marketing. Sending out new product ifo and links to webinars etc but there was no easy way to link this data to contacts or prospects and no way to have this information readily available to the sales team to generate sales. HAving the power to identiny and categorise supporters and detractors and know who is interested in wjat based on actual data is very powerful.

Puntos a favor

The ease of connecting the software to the larger salesforce CRM and using the data from Marketing cloud to educate the sales people about what their customers are interested in is invaluable. The power of linking slaes and marketing together is huge.

Desventajas

there are some things that are not included. It will send out campaings but if you need something like a survey you will need either a landing page ofr some kind of survey software. Saying that they do integrate the leading platfroms quite well.

Usuario verificado
  • Sector: Alimentación y bebidas
  • Tamaño de la empresa: 201-500 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión
Relación calidad-precio
5
Funciones
5
Facilidad de uso
5
Asistencia al cliente
5

5
Publicado el 14/9/2022

Outstanding software in digital marketing

My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

Puntos a favor

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Desventajas

I didn't find it any features useless. However, it should be updated with new version.

Alternativas consideradas

SendGrid

Razones para elegir Salesforce Marketing Cloud

Because I'm looking for new software with new and extra ordinary features.

Software anterior

SendGrid

Razones para cambiar a Salesforce Marketing Cloud

Because I find some new and interesting features in Salesforce Marketing Cloud.
Usuario verificado
  • Sector: Internet
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la opinión
Relación calidad-precio
1
Funciones
2
Facilidad de uso
1
Asistencia al cliente
1

1
Publicado el 7/7/2018

Terrible product, terrible support

Puntos a favor

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Desventajas

Where to start.
- Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail.
- The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily.
When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across.
- The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible.
- Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud).
- As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture.

There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Ahmed
  • Sector: Seguridad informática y de redes
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión
Relación calidad-precio
4
Funciones
5
Facilidad de uso
5
Asistencia al cliente
5

5
Publicado el 29/8/2022

One of the best CRM ever

Salesforce helped us a lot in our work tasks, you can say that he can do all your work tasks, especially if you work in a team in the field of marketing, customer follow-up, advertising campaigns, customer targeting, data collection, real estate and others
In summary, this program can accomplish large and heavy tasks for your company with many advantages that will make it easier for you to use the program

Puntos a favor

Salesforce offers a tons of flexibility. Salesforce allows you to build anything you can imagine.
The CRM can perform some serious heavy lifting and integrates with practically all programs on the market.
Tasks let you keep track of ongoing discussions or tasks with clients and prospects, whilst reporting lets you monitor how your team is performing.

Desventajas

Sometimes it is slow to use
However, that is just how CRMs are, I've looked at many different CRMs available, and Salesforce has so far proven to be the finest.

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