Sobre Adobe Campaign

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools. Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.
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Precios de Adobe Campaign

Adobe Campaign no tiene versión gratuita, pero ofrece una prueba gratis.

Precio inicial:
Sin información del proveedor
Versión gratuita:
No
Prueba gratuita:

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Opiniones de Adobe Campaign

Evaluación de función

Relación calidad-precio
4,0
Funcionalidad
4,4
Facilidad de uso
3,9
Asistencia al cliente
4,0
5 opinones sobre 161 Ver todas las opiniones
Jeniffer
  • Sector: Marketing y publicidad
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión
Relación calidad-precio
5
Funcionalidades
5
Facilidad de uso
5
Asistencia al cliente
4

5
Publicado el 27/8/2022

Intuitive Marketing Campaign Management product.

Adobe Campaign is quite a reliable marketing content creation and management software which also allows social media marketing campaign management.

Puntos a favor

This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent.

The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.

Desventajas

Easy to get familia with the features, and the support offered is helpful and easy features configuration and navigation across the entire interface.

Ade
  • Sector: Tecnología y servicios de la información
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la opinión
Relación calidad-precio
0
Funcionalidades
5
Facilidad de uso
5
Asistencia al cliente
0

5
Publicado el 1/2/2022

It is like a Pro tool for Content Marketing Business online

This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze.

Puntos a favor

It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

Desventajas

The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

Shaun
  • Sector: Comercio minorista
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión
Relación calidad-precio
1
Funcionalidades
1
Facilidad de uso
1
Asistencia al cliente
1

1
Publicado el 6/5/2021

Over-promised; not delivered in the slightest!

The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

Puntos a favor

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Desventajas

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Alternativas consideradas

Salesforce Platform

Razones para elegir Adobe Campaign

We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.

Software anterior

Mailchimp

Razones para cambiar a Adobe Campaign

apparent service benefits which were ultimately just not true.
giselle
  • Sector: Diseño
  • Tamaño de la empresa: 2-10 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión
Relación calidad-precio
5
Funcionalidades
4
Facilidad de uso
2
Asistencia al cliente
3

5
Publicado el 29/6/2021

usefull tool for my company!

we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.

Puntos a favor

it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Desventajas

for some of my collaborators was difficult at the beginning but it's worth it

Alternativas consideradas

Mailchimp

Razones para cambiar a Adobe Campaign

because it solves my company problems and the software is easier than others in the market.
Grace
  • Sector: Salud, bienestar y deporte
  • Tamaño de la empresa: 10.000+ empleados
  • Software usado Semanalmente durante Más de un año
  • Fuente de la opinión
Relación calidad-precio
3
Funcionalidades
4
Facilidad de uso
5
Asistencia al cliente
3

4
Publicado el 18/3/2022

A quite complete marketing tool.

Although there is not a great deal of customer support, the design and structure of Adobe Campaign is easy to navigate, so newbies don't have to worry too much, getting up to speed is quick and the community using this tool is active.

Puntos a favor

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool.
-It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results.
-Email campaigns are very effective and easy to update to keep customers up to date on products and services.
-We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign.
-Streamline sales channels.

Desventajas

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.

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