HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing Hub helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze prove your true marketing ROI. Marketing Hub is built to serve B2B and B2C customers in a variety of segments, including software, technology, accounting, construction, retail, real estate and more.
Marketing Hub offers a variety of solutions to attract more visitors, convert more leads, close more deals and ultimately delight more customers. With integrated blogging, and content creation tools you can create more of the content your prospects crave and make it impossible for them to miss it with SEO optimization built-in. Next, convert more leads with landing pages that take minutes to build and launch and add a form, CTA, or live chat with ease. Nurture leads with world-class marketing automation and turn happy leads into delighted customers.
HubSpot is comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, and gives companies the tools they need to Grow Better.
Fernando G. Especialidad: Marketing y publicidad Número de empleados: 2-10 empleados
Me ha ahorrado de tomar el seguimiento de cada correo electrónico.
Que esta en español y muy fácil de utilizarlo.
Que la mayoría de los cursos que imparten están en el idioma Inglés.
Brad D. Especialidad: Organización cívica y social Número de empleados: 2-10 empleados
Overall, Hubspot's marketing hub has been of great benefit to our organization. The only thing stopping from me giving it full marks is that certain aspects of the hub need to be expanded. For instance, the form system doesn't allow you to remove form submissions, and even though many people have requested that functionality on the HubSpot ideas board, it has been tagged as "not planned" for over a year now. I am puzzled as to why their otherwise highly flexible form system has a few shortcomings that mean it can't remove our need for Gravity Forms or other solutions. The call to action button builder is also not as customizable as I would like, although with some HTML knowledge it's easy to get around this issue.
It's very easy for anyone to make a beautiful-looking e-blast to send to a mailing list. Managing lists is also very easy and flexible. The default e-mail templates are beautiful and easy to customize, and the drag and drop interface for e-mails is very easy to use and highly customizable.
Some parts of the marketing hub, such as the Form builder, need a little work. Some features available in Wordpress's Gravity Forms plugin, for instance, are not available in Hubspot (e.g. conditional logic for showing certain form elements such as text boxes, etc.) The landing page editor is also not as easy to use as the e-mail builder, and I'm not sure why it wasn't designed with the same drag and drop system as the email builder.
Md masoom R. Especialidad: Seguros Número de empleados: 501-1000 empleados
Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.
I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.
There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.
Michael P. Especialidad: Hospital y atención sanitaria Número de empleados: 13-50 empleados
Hubspot has been reliable for us. We use it daily for a whole host of tasks. Their up time is great and support is readily available. Good overall experience.
Hubspot captures essential features such as email automation and social media posting along with more complex tasks such as workflows. We have been able to extend the use of this product throughout its lifecycle by deploying it against our ABM/inside sales efforts and importing sales data from SFDC.
Like any software, there are always features you would like to see added or use cases that aren't there yet. Their latest Target Accounts feature is a nice upgrade to fuel ABM activities, but falls short at the moment. I'm sure they will continue to enhance that feature.
Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot
With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.
It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time.
But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.
The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.
Respuesta: HubSpot 18/4/2018
Thank you for taking the time to write this thorough review - we really appreciate your feedback!
I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!
As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?
If you would like to continue the conversation, feel free to email me and we can keep talking!
Thank you again,