Sobre Pardot

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.
Pardot Software - 1
Pardot Software - 2
Pardot Software - 3
Pardot Software - 4
Pardot Software - 5
Vídeo de Pardot
Pardot Software - 1 - miniatura
Pardot Software - 2 - miniatura
Pardot Software - 3 - miniatura
Pardot Software - 4 - miniatura
Pardot Software - 5 - miniatura

Precios de Pardot

Pardot no tiene versión gratuita, pero ofrece una prueba gratis. La versión de pago de Pardot está disponible a partir de 1250,00 US$/mes.

Precio inicial:
1250,00 US$/mes
Versión gratuita:
No
Prueba gratuita:

Alternativas a Pardot

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning...

Marketo Engage

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to...
Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to...

Salesforce Marketing Cloud

Marketing Cloud es la plataforma de marketing #1 del mundo, que ayuda a las empresas a mejorar las relaciones con sus...

HubSpot CRM

With its cloud-based, customer relationship management (CRM) platform, HubSpot CRM helps companies of all sizes track...
Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and...

Opiniones de Pardot

Evaluación de función

Relación calidad-precio
3,7
Funcionalidad
4,0
Facilidad de uso
3,8
Asistencia al cliente
3,8
5 opinones sobre 590 Ver todas las opiniones
Paula
  • Sector: Aprendizaje en línea
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de dos años
  • Fuente de la opinión
Relación calidad-precio
5
Funciones
5
Facilidad de uso
5
Asistencia al cliente
5

5
Publicado el 29/7/2021

Un buen software para marketing B2B

Un buen software pero todavía lejos de ser perfecto

Puntos a favor

Es un software muy muy completo para la captación, gestión de leads para negocios B2B puramente. No vale para ecommerce ni negocios B2C de gran volumen.

Desventajas

Uno de los mayores inconvenientes es que no ofrece sistemas de análisis buenos.. y tiene muchas carencias en los sistemas de atribución o desarrollos un poco más especificos, pero en general es un buen software.

Kate
  • Sector: Servicios financieros
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la opinión
Relación calidad-precio
3
Funciones
5
Facilidad de uso
3
Asistencia al cliente
3

5
Publicado el 29/9/2020

Pardot delivers on promises

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Puntos a favor

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Desventajas

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Alternativas consideradas

ActiveCampaign y Marketo Engage

Razones para elegir Pardot

Greater functionality and alignment with Salesforce

Software anterior

ActiveCampaign

Razones para cambiar a Pardot

Alignment with Salesforce
Joshua
  • Sector: Administración educativa
  • Tamaño de la empresa: 201-500 empleados
  • Software usado Semanalmente durante Más de un año
  • Fuente de la opinión
Relación calidad-precio
3
Funciones
3
Facilidad de uso
4
Asistencia al cliente
4

4
Publicado el 26/4/2022

Integrates well with Salesforce but lacks features of competitors

Puntos a favor

The fact that it integrates natively with Salesforce is Pardot's best feature. The engagement studio automation product is great as well, making it really easy to create drip campaigns and other conditional flows.

Desventajas

The email builder is 10 years behind competitor's builders. To get things to behave, you have to code emails in html. The WYSIWG builder is poor, but asset management of images and files is even worse. Competitors like MailChimp and ActiveCampaign have much better platforms for designing beautiful, responsive emails.

Alex
  • Sector: Materiales de construcción
  • Tamaño de la empresa: 51-200 empleados
  • Software usado A diario durante Más de un año
  • Fuente de la opinión
Relación calidad-precio
4
Funciones
5
Facilidad de uso
3
Asistencia al cliente
4

4
Publicado el 31/8/2022

Powerful tool

I would say this is a very powerful tool because it's integrated with the CRM. One really useful tool is the Engagement Studio, you can create email flows and know their results.

Puntos a favor

I like that the leads are syncronised automatically with salesforce including the source where the lead came from. When this leads is converted (he/she buys) we can know where it came from.

Desventajas

The UX still needs to improve. The graphic design of the platform looks a little bit old but nothing too bad. After using it for a couple of months you get use to it and you can move fast in the platform.

Alternativas consideradas

HubSpot Marketing Hub
Usuario verificado
  • Sector: Software informático
  • Tamaño de la empresa: 11-50 empleados
  • Software usado A diario durante 6-12 meses
  • Fuente de la opinión
Relación calidad-precio
2
Funciones
4
Facilidad de uso
3
Asistencia al cliente
2

3
Publicado el 9/8/2022

Not the easiest to implement or maintain for startups, not worth the high cost

Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost.

Puntos a favor

Form handlers, automation/workflow builder, not much else.

Desventajas

The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall.

Alternativas consideradas

HubSpot Marketing Hub

Razones para cambiar a Pardot

Because we were sold on the premise that Salesforce and Pardot are essentially one system, which would be easier for a small startup like us to implement and maintain.

Categorías relacionadas